Table of Contents:
  • The language of global business is international English
  • Principles of simplicity
  • Principles of clarity
  • Reducing burdens
  • Writing for translation
  • Principles of correspondence
  • Principles of cultural adaptation
  • Appendixes : 1. Projects for students of international English
  • 2. Sentences that need editing
  • 3. Instructional / technical passages that overburden the reader
  • 4. A portfolio of bad news letters
  • 5. An internationalized website checklist.