Strategic management theory : an integrated approach /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
2004.
|
| Edition: | 6th ed. |
| Subjects: |
Table of Contents:
- 1. The strategic management process
- 2. External analysis : the identification of industry opportunities and threats
- 3. Internal analysis : distinctive competencies, competitive advantage, and profitability
- 4. Building competitive advantage through functional-level strategy
- 5. Building competitive advantage though business-level strategy
- 6. Competitive strategy and the industry environment
- 7. Strategy in high-technology industries
- 8. Strategy in the global environment
- 9. Corporate strategy : horizontal integration, vertical integration, and strategic outsourcing
- 10. Corporate strategy : diversification, acquisitions, and internal new ventures
- 11. Corporate performance, governance, and business ethics
- 12. Implementing strategy in companies that compete in a single industry
- 13. Implementing strategy in companies that compete across industries and countries
- Appendix. Analyzing a case study and writing a case study analysis.