Table of Contents:
  • 1. The strategic management process
  • 2. External analysis : the identification of industry opportunities and threats
  • 3. Internal analysis : distinctive competencies, competitive advantage, and profitability
  • 4. Building competitive advantage through functional-level strategy
  • 5. Building competitive advantage though business-level strategy
  • 6. Competitive strategy and the industry environment
  • 7. Strategy in high-technology industries
  • 8. Strategy in the global environment
  • 9. Corporate strategy : horizontal integration, vertical integration, and strategic outsourcing
  • 10. Corporate strategy : diversification, acquisitions, and internal new ventures
  • 11. Corporate performance, governance, and business ethics
  • 12. Implementing strategy in companies that compete in a single industry
  • 13. Implementing strategy in companies that compete across industries and countries
  • Appendix. Analyzing a case study and writing a case study analysis.