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Research methods for business : a skill-building approach /

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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought tog...

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Bibliographic Details
Main Author: Sekaran, Uma (Author)
Format: Government Document Book
Language:English
Published: New York : John Wiley and Sons, [2003]
Edition:4th ed.
Subjects:
Business > Research > Methodology.
Affaires > Recherche > Méthodologie.
Betriebswirtschaftslehre
Forschungsmethode
Operations Research
Onderzoeksmethoden.
Bedrijfskunde.
Méthodologie de recherche.
Entreprise.
Företagsekonomi > forskning.
Företagsekonomi > metodik.
Online Access:Table of contents
Publisher description
Description
Summary:Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Physical Description:xiv, 450 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages 426-431) and index.
ISBN:0471203661
9780471203667
0471384488
9780471384489