McLibel : burger culture on trial /
McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multi-billion-dollar corporation against five members of London G...
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| Format: | Book |
| Language: | English |
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New York :
New Press,
[1997]
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| Subjects: | |
| Online Access: | Table of contents Contributor biographical information Publisher description |
| Summary: | McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multi-billion-dollar corporation against five members of London Greenpeace accused by McDonald's of libel. Three activists capitulated and apologized; two persevered. McLibel tells the story of the "McLibel Two" and the two-and-a-half-year trial in which the jeans-clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald's could buy. Does the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald's. |
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| Physical Description: | ix, 354 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (page 344) and index. |
| ISBN: | 1565844114 9781565844117 |