Cover Image

A practical guide to behavioral research : tools and techniques /

Show other versions (2)

This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod and interdisciplinary approach to behavioral research in psychology, sociology and anthropology. It expands the fourth edition's co...

Full description

Bibliographic Details
Main Author: Sommer, Robert
Other Authors: Sommer, Barbara Baker, 1938-
Format: Book
Language:English
Published: New York : Oxford University Press, [2002].
Edition:Fifth edition.
Subjects:
Social sciences > Research.
Social sciences > Methodology.
Psychology > Research.
Psychology > Methodology.
Social sciences > Research > Data processing.
Psychology > Research > Data processing.
Psychology.
Social sciences.
Table of Contents:
  • Multimethod approach
  • Ethics in behavioral research
  • Search the technical literature
  • Observation
  • Mapping and trace measures
  • Experimentation
  • Simulation
  • Interview
  • The questionnaire
  • Attitude and rating scales
  • Content analysis
  • Personal documents and archival measures
  • Case study
  • Action research
  • The big fuzzies : research on difficult-to-define concepts
  • Standardized tests and inventories
  • Sampling
  • Descriptive statistics
  • Inferential statistics
  • Writing and reviewing a research report
  • After the report
  • Concluding notes
  • Appendix A. Critical values
  • Appendix B. Statistical tests
  • Appendix C. Using computer software for data analysis
  • Appendix D. Example of a manuscript prepared according to the Publication Manual of the American Psychological Association
  • Appendix E. Example of style used for a technical report.