APA (7th ed.) Citation

Tanner, J. F., & Raymond, M. A. (2019). Principles of marketing 4.0 (Version 4.0.). Flat World.

Chicago Style (17th ed.) Citation

Tanner, John F., and Mary Anne Raymond. Principles of Marketing 4.0. Version 4.0. 2019: Flat World, 2019.

MLA (9th ed.) Citation

Tanner, John F., and Mary Anne Raymond. Principles of Marketing 4.0. Version 4.0. Flat World, 2019.