New venture creation : entrepreneurship for the 21st century /
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through t...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill Education,
[2016]
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| Edition: | Tenth edition. |
| Subjects: |
| Summary: | New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences. |
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| Physical Description: | xx, 484 pages ; 28 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780077862480 0077862481 9789814577465 9814577464 |