Blink : the power of thinking without thinking /
How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up s...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Little, Brown and Company,
2005.
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| Edition: | 1st ed. |
| Series: | New York Times Bestseller List.
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| Subjects: | |
| Online Access: | Table of contents Publisher description Author photo Cover image |
| Summary: | How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables. |
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| Physical Description: | viii, 277 pages : portraits ; 21 cm |
| Bibliography: | Includes bibliographical references (pages 255-262) and index. |
| ISBN: | 0316172324 9780316172325 9780739455296 073945529X 0316001058 9780316001052 071399844X 9780713998443 9781448713226 1448713226 9780316010665 0316010669 |