http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
a guide to cultures, practices, and opportunities
x, 266 pages : illustrations, maps ; 25 cm
Annotation Drawing from over 30 years of firsthand experience and research, Dr. Thomas Becker helps readers overcome current stereotypes and presents a concise and authoritative approach to conducting business in Mexico, Central America and the Caribbean, and South America.
Where and what is Latin America? -- Latin America means business -- The historic legacy -- Using cultural literacy to hone your competitive edge -- Negotiating and selling tips -- How to avoid letting your good Latin American deal go south.
Includes bibliographical references and index.