Surviving transformation : lessons from GM's surprising turnaround /
"How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The com...
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| Format: | Book |
| Language: | English |
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Oxford ; New York :
Oxford University Press,
2004.
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| Online Access: | Table of contents Publisher description |
Table of Contents:
- Foreword / C.K. Prahalad
- Setting the Scene
- Applying the Right Business Design
- Creating an Extended Customer Relationship Business
- Creating the Business You Want
- Transparency and a Dialogue with the Customer
- Finding the Right Mix of Business Designs
- Listening, Learning, and Leading
- Solving the Right Problem the Right Way
- Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed
- Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird
- Solving a Complex Problem: Averting Unintended Consequences
- Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One
- Marketing as a State of Mind
- Understanding the System in Which the Enterprise System Operates
- Challenging Our Critical Assumptions
- Leveraging Knowledge Across the Enterprise
- Combining Imagination and Market Knowledge
- Creating the Right Business Design in the Face of Uncertainty
- Starting with Your Destination.