How to ask survey questions /

"Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd Edition shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; choose the right type of measurement (categorical, n...

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Bibliographic Details
Main Author: Fink, Arlene (Author)
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2003]
Edition:2nd ed.
Series:Survey kit ; v. 2.
Subjects:
Description
Summary:"Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd Edition shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; choose the right type of measurement (categorical, nominal, or ordinal) for responses to survey questions; ask questions that get at attitude, behavior, and knowledge; develop factorial, conjoint, and Internet survey questions."--Page 4 of cover
Physical Description:[x], 143 pages ; 23 cm
Bibliography:Includes bibliographical references (pages 137-139).
ISBN:0761925104
9780761925101
0761925791
9780761925798
0803957459
9780803957459