How to ask survey questions /
"Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd Edition shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; choose the right type of measurement (categorical, n...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
[2003]
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| Edition: | 2nd ed. |
| Series: | Survey kit ;
v. 2. |
| Subjects: |
| Summary: | "Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd Edition shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; choose the right type of measurement (categorical, nominal, or ordinal) for responses to survey questions; ask questions that get at attitude, behavior, and knowledge; develop factorial, conjoint, and Internet survey questions."--Page 4 of cover |
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| Physical Description: | [x], 143 pages ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 137-139). |
| ISBN: | 0761925104 9780761925101 0761925791 9780761925798 0803957459 9780803957459 |