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Consumer behavior 2025 /

"Consumer Behavior 2023 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While t...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author: Richard K. Miller & Associates (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller and Associates, 2024.
Edition:Eighteenth edition.
Series:RKMA market research handbook series.
Subjects:
Consumer behavior > United States > Statistics.
Marketing research > United States > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Consumers' preferences > United States > Statistics.
Consumers > United States > Statistics.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • PART I. THE AMERICAN CONSUMER
  • 1. Demographics
  • 2. Consumer Spending
  • 3. Personal Finances
  • 4. Households and Housing
  • 5. Communities
  • 6. Population Migration
  • 7. Education
  • 8. How Americans Eat
  • 9. Use of Media
  • 10. Use of Time
  • 11. Use of Transportation
  • PART II. CONSUMER PROFILES
  • 12. Generational Focus
  • 13. Gender Focus
  • 14. Ethnic Focus
  • 15. Segmentation
  • PART V. SHOPPING BEHAVIORS
  • 16. Back-to-School Shopping
  • 17. Brand Communications
  • 18. Brand Loyalty
  • 19. Business Sector Perception
  • 20. Buying American-Made
  • 21. Buying Local
  • 22. Customer Satisfaction
  • 23. Discretionary Spending
  • 24. Gift Cards
  • 25. Gift Giving
  • 26. Holiday Shopping
  • 27. Inflation Impact
  • 28. Influence of Social Media
  • 29. Loyalty Program Participation
  • 30. Online Shopping
  • 31. Pandemic and Post-pandemic
  • 32. Payment Preferences
  • 33. Pricing
  • 34. Privacy Concerns
  • 35. Purchase Decision-Making
  • 36. Response to Advertising
  • 37. Response to Customer Service
  • 38. Response to Reviews
  • 39. Retail Membership Program Particip.
  • 40. Retail Subscription Program Participation
  • 41. Shopping Channel Preferences
  • 42. Shopping Research
  • 43. Socially Conscious Consumerism
  • 44. Spending for Experiences
  • 45. Sustainability Influence
  • PART VI. BRAND PREFERENCE SURVEYS
  • 46. Brand Equity
  • 47. Customer Loyalty Engagement
  • 48. Customer Satisfaction
  • 49. Loyalty Program Satisfaction
  • 50. Most Trusted Brands
  • 51. Personalization
  • 52. Reputation Ranking