Consumer behavior 2025 /

"Consumer Behavior 2023 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While t...

Full description

Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author:	Richard K. Miller & Associates (Author)
Format:	eBook
Language:	English
Published:	Miramar, Florida : Richard K. Miller and Associates, 2024.
Edition:	Eighteenth edition.
Series:	RKMA market research handbook series.
Subjects:	Consumer behavior > United States > Statistics. Marketing research > United States > Statistics. Marketing research > United States > Handbooks, manuals, etc. Consumers' preferences > United States > Statistics. Consumers > United States > Statistics. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	"Consumer Behavior 2023 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2022 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website links will direct you to raw data, additional market research, and other resources."--
Physical Description:	1 online resource.
Format:	Mode of access: World Wide Web.
Bibliography:	Includes bibliographical references.
ISBN:	9781577833406
ISSN:	2380-8268