Marketing and big data analytics in tourism and events /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Sharma, Anukrati (Editor), Valeri, Marco (Editor), Albattat, Ahmad (Editor), Hashem, Tareq Nael (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2024.
Subjects:	Tourism > Technological innovations. Artificial intelligence > Marketing applications. Big data. Artificial Intelligence in Tourism. Big Data Analytics Implementation Challenges. Big Data Analytics Tools for Tourism. Database Marketing in Tourism. Fundamentals of Big Data Analytics in Tourism. Fundamentals of Marketing Information Systems in Tourism. Integration of Marketing Information Systems and Big Data Analytics. Leveraging Marketing Information Systems for Tourism. Marketing Information Systems Usage in Tourism. Marketing Information Systems and BDA Integration Challenges. Marketing Intelligence Systems in Tourism. Promoting Touristic Destinations. Techniques for Big Data Analytics in Tourism. Tourism Destination Promotion. Touristic Sector Analytics. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 20 PDFs 294 pages) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369333112 9798369333129
DOI:	10.4018/979-8-3693-3310-5