rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Enhancing and predicting digital consumer behavior with AI
  title info:
    title: Enhancing and predicting digital consumer behavior with artificial intelligence
  name:
    name part: Kannan, Hemachandran
    name part: 1985-
    role:
      role term: editor.
  name:
    name part: Rodriguez, Raul Villamarin
    role:
      role term: editor.
  name:
    name part: Musiolik, Thomas Heinrich
    name part: 1980-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource ( 445 pages) :
  table of contents: Chapter 1. A critical examination of ethical implications in AI-driven consumer behavior media discourse and environmental sustainability -- Chapter 2. A systematic analysis of artificial intelligence's usage in online advertising: how artificial intelligence affects digital marketing initiatives -- Chapter 3. A systematic literature review on the human-AI partnership roles in higher education -- Chapter 4. Artificial intelligence in the consumer behavior process in business -- Chapter 5. Artificial intelligence-enabled education marketing in an emerging bioeconomy -- Chapter 6. Assessing social media platform effectiveness among varied consumer segments using fuzzy analysis -- Chapter 7. Assessment of male millennial digital purchase intent with regard to online fashion -- Chapter 8. Social psychology and artificial intelligence improvement of the relationship customer-digital commercial environment: challenges of choosing the best approaches -- Chapter 9. Effect of digital financial literacy on digital consumer protection: mediating role of financial self-efficacy and financial confidence -- Chapter 10. Enhancing the digital consumer experience: the role of artificial intelligence -- Chapter 11. Financial illusion: navigating the digital banking landscape through emerging trends for businesses -- Chapter 12. Harnessing AI for ethical digital consumer behavior analysis -- Chapter 13. Predictive analysis of digital consumer behaviour: key to understanding success and failure of a brand -- Chapter 14. Predictors of online buying behaviour -- Chapter 15. Science of emotional intelligence -- Chapter 16. The behavioural impact of artificial intelligence: theory of consumption value perspective -- Chapter 17. The role of emotional intelligence in shaping online purchase decision-making -- Chapter 18. Uncovering insights by comparing machine learning algorithms for customer churn analysis -- Chapter 19. Unlocking the AI-powered customer experience: personalized service, e…
  target audience: specialized
  note: Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan, editor.
  note: Includes bibliographical references and index.
  subject:
    topic: Consumer behavior
    topic: Technological innovations
  subject:
    topic: Electronic commerce
    topic: Technological innovations
  subject:
    topic: Artificial intelligence
  subject:
    topic: Consommateurs
    topic: Comportement
    topic: Innovations
  subject:
    topic: Commerce électronique
    topic: Innovations
  subject:
    topic: Intelligence artificielle
  subject:
    topic: artificial intelligence
  subject:
    topic: Behavioral Analytics.
  subject:
    topic: Consumer Behavior.
  subject:
    topic: Consumer Behavior & Ethics.
  subject:
    topic: Consumer Behavior Prediction.
  subject:
    topic: Consumer Experience.
  subject:
    topic: Consumer Sentiment Analysis.
  subject:
    topic: Customer Recommendation Model.
  subject:
    topic: Customer Segmentation Model.
  subject:
    topic: Data Analytics.
  subject:
    topic: Data Structuring.
  subject:
    topic: Digital Consumer.
  subject:
    topic: Digital Customer Relationship Management.
  subject:
    topic: Emotional Intelligence.
  subject:
    topic: Online Purchase Decision Making.
  subject:
    topic: Pattern Analysis.
  classification: HF5415.32 .E54 2024
  classification: 658.8/342028563
  identifier: 9798369344545
  identifier: 9798369344538
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: IGIGL
    record creation date: 240517
    record change date: 20240524145836.8
    record identifier: in00004794289
    language of cataloging:
      language term: eng