AI-driven marketing research and data analytics /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Masengu, Reason, 1982- (Editor), Chiwaridzo, Option Takunda, 1990- (Editor), Dube, Mercy (Editor), Ruzive, Benson (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing research > Technological innovations. Data mining. Artificial intelligence. Marketing > Recherche > Innovations. Exploration de données (Informatique) Intelligence artificielle. artificial intelligence. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xxv, 490 pages) : illustrations (chiefly color).
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369321669 9798369321676
DOI:	10.4018/979-8-3693-2165-2