APA (7th ed.) Citation

IGI Global Online, Masengu, R., Chiwaridzo, O. T., Dube, M., & Ruzive, B. (2024). AI-driven marketing research and data analytics. Business Science Reference, an imprint of IGI Global. https://doi.org/10.4018/979-8-3693-2165-2

Chicago Style (17th ed.) Citation

IGI Global Online, Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, and Benson Ruzive. AI-driven Marketing Research and Data Analytics. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2024. https://doi.org/10.4018/979-8-3693-2165-2.

MLA (9th ed.) Citation

IGI Global Online, et al. AI-driven Marketing Research and Data Analytics. Business Science Reference, an imprint of IGI Global, 2024. https://doi.org/10.4018/979-8-3693-2165-2.