Creating the viewer : market research and the evolving media ecosystem /

Bibliographic Details
Main Author:	Wyatt, Justin, 1963- (Author)
Corporate Author:	Walter de Gruyter & Co
Format:	eBook
Language:	English
Published:	Austin : University of Texas Press, 2024.
Edition:	First edition.
Subjects:	Television viewers > Research. Television production companies > Marketing. Television programs > Marketing. Television programs > Marketing > Case studies. Television broadcasting > Marketing. Television viewers > Research > Methodology. Téléspectateurs > Recherche. Téléspectateurs > Recherche > Méthodologie. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( x, 313 pages) : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781477329078 1477329072 9781477329085 1477329080