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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

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Bibliographic Details
Main Author:	Gray, Jonathan
Format:	eBook
Language:	English
Published:	New York : NYU Press, 2010.
Subjects:	Advertising > Television programs > Social aspects. Advertising > Motion pictures > Social aspects. Television programs > Marketing > Social aspects. Motion pictures > Marketing > Social aspects. Paratext. Intertextuality. Mass media and culture. Émissions télévisées > Publicité > Aspect social. Cinéma > Publicité > Aspect social. Paratexte. Intertextualité. Médias et culture. SOCIAL SCIENCE > Media Studies. Intertextuality Mass media and culture Paratext
Online Access:	Connect to the full text of this electronic book

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