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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

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Bibliographic Details
Main Author: Gray, Jonathan
Format: eBook
Language:English
Published: New York : NYU Press, 2010.
Subjects:
Advertising > Television programs > Social aspects.
Advertising > Motion pictures > Social aspects.
Television programs > Marketing > Social aspects.
Motion pictures > Marketing > Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Émissions télévisées > Publicité > Aspect social.
Cinéma > Publicité > Aspect social.
Paratexte.
Intertextualité.
Médias et culture.
SOCIAL SCIENCE > Media Studies.
Intertextuality
Mass media and culture
Paratext
Online Access:Connect to the full text of this electronic book
Description
Summary:It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what.
Physical Description:1 online resource (260 pages)
ISBN:9780814733158
0814733158