Positioning for advantage techniques and strategies to grow brand value /

Bibliographic Details
Main Author:	Whitler, Kimberly A. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York : Columbia University Press, [2021]
Subjects:	Brand name products > Management. Branding (Marketing) Product management. BUSINESS & ECONOMICS / Marketing / General Business BUSINESS & ECONOMICS / Advertising & Promotion Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index
ISBN:	9780231548113 0231548117