Brand management in a co-creation perspective : communication as constitutive of brands /

Bibliographic Details

Main Author:	Hansen, Heidi (Marketing researcher) (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London ; New York, NY : Routledge, Taylor & Francis Group, 2021.
Series:	Routledge studies in marketing
Subjects:	Branding (Marketing) Communication in organizations. BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / General Electronic books.
Online Access:	Connect to the full text of this electronic book