Connecting with consumers through effective personalization and programmatic advertising /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Remondes, Jorge, 1971- (Editor), Madeira, Paulo Jorge (Editor), Alves, Carlos Teixeira, 1958- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference, an imprint of IGI Global, [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Internet marketing. Internet advertising. Relationship marketing. Target marketing. Marketing sur Internet. Publicité sur Internet. Marketing relationnel. Cibles (Marketing) Internet advertising Internet marketing Relationship marketing Target marketing Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	"Premier reference source" - front cover.
Physical Description:	1 online resource ( xv, 308 pages) : illustrations (some color), color maps.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781668491485 1668491486 9781668491492 1668491494
DOI:	10.4018/978-1-6684-9146-1