Selling the sacred : religion and marketing from Crossfit to QAnon /

Bibliographic Details
Corporate Author:	Taylor & Francis
Other Authors:	Einstein, Mara (Editor), Taylor, Sarah McFarland, 1968- (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2024.
Subjects:	Business > Religious aspects. Marketing > Moral and ethical aspects. Mass media > Moral and ethical aspects. Consumption (Economics) > Religious aspects. Affaires > Aspect religieux. Marketing > Aspect moral. Médias > Aspect moral. BUSINESS & ECONOMICS / Marketing / General RELIGION / General Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Branding, promotion, and religious media
past and present. From logos to logo and back again : images as transactional objects in the history of Christian devotion / David Morgan
Spiritual healing for sale : medical pluralism and the commodification of Native American healing traditions / Sarah Dees
Rex Humbard, psychographics, and the hard sell / John Modern.