Leveraging ChatGPT and artificial intelligence for effective customer engagement /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Bansal, Rohit, 1982- (Editor), Ngah, Abdul Hafaz, 1973- (Editor), Chakir, Aziza, 1984- (Editor), Pruthi, Nishita, 1997- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024]
Series:	Advances in business information systems and analytics (ABISA) book series.
Subjects:	ChatGPT. Customer relations. Marketing > Technological innovations. Artificial intelligence. Marketing > Innovations. Intelligence artificielle. artificial intelligence. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xxi, 349 pages) : illustrations (chiefly color).
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369308165 9798369308172
DOI:	10.4018/979-8-3693-0815-8