Description
| Abstract: | In July of 1981, 150 Galveston Island beach users were interviewed to determine their recreational and tourism tendencies. The research was done to aid in the development of marketing strategies of recreational and tourism agencies in Galveston. Most beach users did not visit other attractions in Galveston. Billboards are about the only type of promotional material that beach users have seen about Galveston. It is suggested that Galveston recreation and tourism agencies should diversify their advertising to inform more people of the recreational opportunities that exist in Galveston. |
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| Item Description: | Undergraduate thesis written for Program year: 1981/1982 |
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| Physical Description: | 1 online resource (44 pages).
Digitized from print version held at Pickle Center High Density Storage, barcode 24829681 |
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