Democratizing luxury : name brands, advertising, and consumption in modern Japan /

Bibliographic Details
Main Author:	Culver, Annika A., 1975- (Author)
Format:	eBook
Language:	English
Published:	Honolulu : University of Hawaiʻi Press, [2024]
Subjects:	Branding (Marketing) > Japan > History > Case studies. Marketing > Japan > History > Case studies. Advertising > Japan > History > Case studies. Consumers' preferences > Japan > History > Case studies. Women consumers > Japan > History > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Craftsmanship and Proto-branding in the Tokugawa Era
Commodifying Western Modernity, New Japanese Corporations, and the Department Store
Modern Girls and Salarymen Consuming the West
Frugality, Patriotic Consumption, and the Military
Consuming the Bright Life
Consuming Japaneseness and Global Brand-Name Recognition
The Rise of "Cool Japan" and Japanese Luxury-Consuming Communities in the Virtual World.