Digital business and optimizing operating strategies /

Data rules : reinventing the market economy /
by: Alaimo, Cristina, et al.
Published: (2024)

Ethical marketing through data governance standards and effective technology /
Published: (2024)

Developing relationships, personalization, and data herald in marketing 5.0 /
Published: (2022)

Navigating the metaverse : a guide to limitless possibilities in a Web 3.0 world /
by: Hackl, Cathy, et al.
Published: (2022)

Adapting global communication and marketing strategies to generative AI /
Published: (2026)

The economics of digital shopping in Central and Eastern Europe /
by: Grabiwoda, Barbara, et al.
Published: (2022)

Driving socio-economic growth with AI and blockchain /
Published: (2025)

The strategic evolution from omnichannel to metachannel marketing /
Published: (2026)

Fostering global entrepreneurship through business model innovation /
Published: (2024)

Artificial intelligence : economic perspectives and models /
by: Naudé, Wim A., et al.
Published: (2024)

Internet of behaviors implementation in organizational contexts /
Published: (2023)

Marketing intelligence.
Published: (2025)

Destination branding and bias in ecotourism /
Published: (2025)

From click to boom : the political economy of e-commerce in China /
by: Liu, Lizhi (Political economist)
Published: (2024)

Youth civic engagement and political participation in digital spaces /
Published: (2026)

Using AI to achieve the sustainable development goals (SDGs) /
Published: (2026)

Mobile communication in Asian society and culture : continuity and changes across private, organizational, and public spheres /
Published: (2024)

The amazing generation : your guide to fun and freedom in a screen-filled world /
by: Haidt, Jonathan, et al.
Published: (2025)

Sensible Selling Through Sensory Neuromarketing.
by: Reena Malik
Published: (2024)

Digital marketing strategy : an integrated approach to online marketing /
by: Kingsnorth, Simon
Published: (2022)

Demystifying the economics of technology : perspectives on development with reflections from India /
by: Ray, Amit Shovon
Published: (2026)

Digital dissidence and social media censorship in Africa /
Published: (2023)

Retail innovations in business models /
Published: (2025)

The Every, or at last a sense of order, or the final days of free will, or limitless choice is killing the world /
by: Eggers, Dave
Published: (2021)

Internationalization of sport events through branding opportunities /
Published: (2025)

Fostering innovation in venture capital and startup ecosystems /
Published: (2024)

Marketing technology-infused hospitality : upskilling frontline employees for competitiveness /
Published: (2025)

Digital film and television culture : from Hollywood to social media /
by: Haastrup, Helle Kannik
Published: (2025)

Media and power in modern Iran : mass-communication, ideology, and the state /
by: Blout, E.L
Published: (2023)

Cases on AI-driven talent economy and human capital /
Published: (2026)

Revolutionizing business practices through artificial intelligence and data-rich environments /
Published: (2022)

Exploring the impact of OTT media on global societies /
Published: (2024)

Advertising account planning : new strategies in the digital landscape /
by: Boling, Kelli S., et al.
Published: (2026)

Cases on AI ethics in business /
Published: (2024)

Increasing supply chain performance in digital society /
Published: (2022)

Advancements in renewable energy and green hydrogen /
Published: (2024)