Bally - A History of Footwear in the Interwar Period /

Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of...

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Bibliographic Details
Corporate Author:	Walter de Gruyter & Co
Other Authors:	Herm, Henriette-Friederike (Contributor), Schlittler, Anna-Brigitte (Contributor, Editor), Späti, Daniel (Contributor), Tietze, Katharina (Contributor, Editor), Wild, Roman (Contributor)
Format:	eBook
Language:	English
Language Notes:	In English.
Published:	Bielefeld : Transcript-Verlag, [2021]
Series:	Fashion Studies ; 10
Subjects:	History. History Histoire. history (discipline) SOCIAL SCIENCE > Popular Culture. Bally. Business History. Cultural History. Cultural Studies. Culture. Design. Fashion Studies. Fashion. Industrial Design. Interwar Period. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Frontmatter
Contents
Introduction
Business Cycles in the Fashion-Shoe Industry and the Controversies Surrounding Footwear Fashion in Switzerland (1920-1940)
"Bally Shoes Are Trend-Setting Fashion Creations"
Schönenwerd--New York
Functional Shoes
Enter the Shoe
Real Gold?
Notes on Window Dressing as a New Means of Communication
"A Fairy-Tale Affair ...!"
Contributors
Bibliography