rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Commercial Communication in the Digital Age
    sub title: Information or Disinformation?
  name:
    name part: Grubenmann, Stephanie
    role:
      role term: editor.
  name:
    name part: Rimscha, M. Bjørn
    role:
      role term: editor.
  name:
    name part: Siegert, Gabriele
    role:
      role term: editor.
  name:
    name part: Walter de Gruyter & Co
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (viii, 270 pages) : illustrations
  abstract: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate -- to "co-create"--, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
  table of contents: I Information and Disinformation about Advertising -- Advertising Critique: Themes, Actors and Challenges in a Digital Age -- Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects -- Advertising Self-Reference- As Exemplified by the International Festival of Creativity -- II Information and Disinformation through Advertising -- Human Processing of Commercial Information in Digital Environments -- Trade Practices and Consumer Disinformation -- Greenwashing: Disinformation through Green Advertising -- The Rise of Brand Journalism -- III Information about Users -- Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech -- The Legal and Ethical Aspects of Collecting and Using Information about the Consumer -- The Internet of Things as Disruptive Innovation for the Advertising Ecosystem -- IV Inclusion of Users in the Creation of Advertising -- The Rhetoric of Marketing Co-creation -- Spread the Word- The Effect of Word of Mouth in e-Marketing -- User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators.
  note: edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann.
  note: In English.
  note: Includes bibliographical references.
  subject:
    topic: Communication in marketing
  subject:
    topic: Disinformation
  subject:
    topic: Advertising
  subject:
    topic: Information society in advertising
  subject:
    topic: Deceptive advertising
  subject:
    topic: Communication en marketing
  subject:
    topic: Désinformation
  subject:
    topic: Publicité mensongère
  subject:
    topic: Literature and literary studies
  subject:
    topic: TECHNOLOGY & ENGINEERING
    topic: General
  subject:
    topic: LANGUAGE ARTS & DISCIPLINES
    topic: General
  subject:
    topic: Advertising
  subject:
    topic: Communication in marketing
  subject:
    topic: Deceptive advertising
  subject:
    topic: Disinformation
  subject:
    topic: Information society in advertising
  subject:
    topic: literature.
  subject:
    topic: communication science.
  classification: HF5827.8 .C66 2017
  classification: 302.2309
  related item:
    title info:
      title: De Gruyter Open Books
    origin info:
      publisher: De Gruyter
  related item:
    title info:
      title: Age of Access? Grundfragen der Informationsgesellschaft ; 7
  identifier: 9783110416794
  identifier: 3110416794
  identifier: 9783110416831
  identifier: 3110416832
  identifier: 9783110416503
  identifier: 3110416506
  identifier: 9783110416800
  identifier: 3110416808
  identifier: CL0500000881 Safari Books Online
  identifier: https://www.degruyter.com/openurl
  record info:
    record content source: ORE
    record creation date: 170519
    record change date: 20240212223327.7
    record identifier: in00004773423
    language of cataloging:
      language term: eng