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Business research methods /

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. BUSINESS...

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Bibliographic Details
Main Author: Zikmund, William G.
Format: Book
Language:English
Published: Mason, Ohio : South-Western, [2013].
Edition:Ninth edition.
Subjects:
Management > Research.
Business > Research.
Table of Contents:
  • Introduction
  • Beginning stages of the research process
  • Research methods for collecting primary data
  • Measurement concepts
  • Sampling and fieldwork
  • Data analysis and presentation
  • Comprehensive cases with computerized databases.