Academic brands : distinction in global higher education /

"The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities' trademark policies and lawsuits over t-shirts and hoodies carrying university insignia all the way to the cult...

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Bibliographic Details
Corporate Author:	Cambridge University Press
Other Authors:	Biagioli, Mario, 1955- (Editor), Sunder, Madhavi (Editor)
Format:	eBook
Language:	English
Published:	Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, [2022]
Subjects:	Universities and colleges > Marketing. Branding (Marketing) Trademarks. Education, Higher > Marketing. Patents as Topic Stratégie de marque. Marques de commerce. branding. trademarks. LAW / Intellectual Property / General. Education, Higher > Marketing Trademarks Universities and colleges > Marketing branding universities marketing logos trademarks Electronic books.
Online Access:	Connect to the full text of this electronic book

Published 2022

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