Book clubs and book commerce /

In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or BertelsmannClub. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce...

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Bibliographic Details
Main Author: Norrick-Rühl, Corinna (Author)
Corporate Author: Cambridge University Press
Format: eBook
Language:English
Published: Cambridge : Cambridge University Press, 2019.
Series:Cambridge elements. Elements in publishing and book culture,
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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100 1 |a Norrick-Rühl, Corinna,  |e author. 
245 1 0 |a Book clubs and book commerce /  |c Corinna Norrick-Rühl. 
264 1 |a Cambridge :  |b Cambridge University Press,  |c 2019. 
300 |a 1 online resource (100 pages) :  |b illustrations 
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490 1 |a Cambridge elements. Elements in publishing and book culture, 2514-8524 
504 |a Includes bibliographical references. 
505 0 |a Book clubs : definition and basic structures -- Books for the masses : book clubs in the twentieth century -- Chances and challenges for book clubs today. 
520 |a In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or BertelsmannClub. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core. 
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776 0 8 |i Print version:  |a Norrick-Rühl, Corinna.  |t Book clubs and book commerce.  |d Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2019  |z 9781108708814  |w (OCoLC)1127803344 
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