Country of origin effect in international business : strategic and consumer perspectives /

Bibliographic Details
Corporate Author:	Taylor & Francis
Other Authors:	Witek-Hajduk, Marzanna Katarzyna (Editor), Grudecka, Anna (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2024.
Series:	Routledge studies in marketing.
Subjects:	International trade. Ethnocentrism. Consumers' preferences. Consumer behavior. Commerce international. Ethnocentrisme. Consommateurs > Préférences. Consommateurs > Comportement. ethnocentrism. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Consumer behavior Consumers' preferences Ethnocentrism International trade Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xi, 269 pages) : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781003413639 1003413633 9781000988604 1000988600 9781000988598 1000988597