EU trade mark law and product protection : a comparative analysis of trade mark functionality /

"This book explores applying the EU trade mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study examines the absolute grounds for a refusal of registration of functional signs under EUTM. It interpre...

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Bibliographic Details
Main Author:	Brancusi, Lavinia, 1977- (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2024.
Subjects:	Functionality (Trademark law) > European Union countries. Trademarks > Law and legislation > European Union countries. LAW / Intellectual Property / Trademark. LAW / Comparative. Trademarks > Law and legislation European Union countries Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

The legal framework of trade marks' functionality in the EU
'La raison d'etre' of functionality in the EUTM : a tool for balancing interests between legal exclusivity and enhancing competition
The US legal framework of functionality doctrine : areas of convergence with EU law
Functionality within the framework of law and economics : competition concerns against protecting functional trade marks
Categories of signs falling within the scope of EUTM functionality refusal grounds
Technical functionality
Generic functionality : signs resulting from the nature of goods
The functionality of signs giving substantial value to goods.