http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
subjection, subversion and the politics of neoliberalism
"Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance and civic subversion"--
Slogans. Circulations, contestations, and current engagements with neoliberal policies / Nicolette Makovicky, Anne-Christine Trémon, and Sheyla S. Zandonai -- From place name to slogan-name in Abu Dhabi. Reflection on nation branding and the "economy of renown" / Sophie Corbillé -- "Start here". Foundational slogans in Shenzhen, China / Anne-Christine Trémon -- "Macau people ruling Macau". Gambling governance and ethnicity in postcolonial China / Sheyla S. Zandonai -- "The dog in the manger". Neoliberal slogans at war in the Peruvian Amazon / Peter Bille Larsen -- "Work pays": the moral politics of labour in post-socialist Slovakia / Nicolette Makovicky -- "We are building Poland". On the history and circulation of a contested slogan / Jaro Stacul.
edited by Nicolette Makovicky, Anne-Christine Trémon, and Sheyla S. Zandonai.
Includes bibliographical references and index.
BUSINESS & ECONOMICS / Advertising & Promotion
Abingdon, Oxon ; New York, NY : Routledge, 2019
D98E678E-0FEC-41FE-8CB9-4EC20C78D0A0 OverDrive, Inc.