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Marketing Management and Communications in the Public Sector /

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Bibliographic Details
Main Authors: Pasquier, Martial (Author), Villeneuve, Jean-Patrick (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: London : Routledge, 2017.
Edition:Second edition.
Series:Routledge masters in public management series.
Subjects:
Communication in public administration.
Government publicity.
Information d'État.
Business & Economics / Marketing.
Business & Economics.
Business & Economics / Business Communication.
Communication in public administration
Government publicity
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
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