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Marketing Management and Communications in the Public Sector /

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Bibliographic Details
Main Authors: Pasquier, Martial (Author), Villeneuve, Jean-Patrick (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: London : Routledge, 2017.
Edition:Second edition.
Series:Routledge masters in public management series.
Subjects:
Communication in public administration.
Government publicity.
Information d'État.
Business & Economics / Marketing.
Business & Economics.
Business & Economics / Business Communication.
Communication in public administration
Government publicity
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.
Physical Description:1 online resource (264 pages) : illustrations
ISBN:9781317222606
1317222601
9781315622309
1315622300