Using influencer marketing as a digital business strategy /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Souza, Elnivan, 1980- (Editor), Oliveira, Zaila, 1960- (Editor), Teixeira, Sara (Editor), Teixeira, Sandrina, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania : IGI Global, 2024.
Subjects:	Business > Data processing. Marketing > Data processing. Gestion > Informatique. Marketing > Informatique. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 371 pages) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369305539
DOI:	10.4018/979-8-3693-0551-5