Public relations : strategies and tactics /
The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case...
| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Pearson,
[2023].
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| Edition: | Twelfth edition. |
| Subjects: |
| Summary: | The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case studies that students will recognize from today's current events, issues, and daily headlines. The organization and chapters of the new edition will be streamlined to provide more continuity between key concepts. |
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| Physical Description: | xix, 649 pages : color illustrations, color maps ; 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780137847730 0137847734 9780137847822 0137847823 |