The practice of survey research : theory and applications /

Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demo...

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Bibliographic Details
Other Authors: Ruel, Erin E. (Editor), Wagner, William E. (William Edward) (Editor), Gillespie, Brian Joseph (Editor)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc, 2016.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.
Physical Description:1 online resource (340 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781544365275
1544365276