rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: use of artificial intelligence in digital marketing
    sub title: competitive strategies and tactics
  title info:
    title: Use of AI in digital marketing
  name:
    name part: Teixeira, Sandrina
    name part: 1975-
    role:
      role term: editor.
  name:
    name part: Remondes, Jorge
    name part: 1971-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource ( xx, 318 pages) : illustrations (chiefly color).
  note: Sandrina Teixeira, Jorge Remondes.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Data processing
  subject:
    topic: Internet marketing
  subject:
    topic: Artificial intelligence
  subject:
    topic: Marketing
    topic: Informatique
  subject:
    topic: Marketing sur Internet
  subject:
    topic: Intelligence artificielle
  subject:
    topic: artificial intelligence
  subject:
    topic: Artificial intelligence
  subject:
    topic: Internet marketing
  subject:
    topic: Marketing
    topic: Data processing
  classification: HF5415.125 .U65 2024
  classification: 659.14/4
  related item:
    title info:
      title: Use of artificial intelligence in digital marketing
    origin info:
      publisher: Hershey, PA : Business Science Reference, [2024]
    identifier: (DLC) 2023029591
  related item:
    title info:
      title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
  identifier: 9781668493267
  identifier: 1668493268
  identifier: 9781668493274
  identifier: 1668493276
  identifier: 9781668493243
  identifier: 9781668493250
  identifier: 2023029592
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 230713
    record change date: 20231213142150.8
    record identifier: in00004762898
    language of cataloging:
      language term: eng