Effective digital marketing for improving society behavior toward DEI and SDGs /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Pereira, Ines Veiga, 1977- (Editor), Pires, Paulo, 1967- (Editor), Santos, Jose Duarte, 1966- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Social responsibility of business. Internet marketing > Social aspects. Business communication. Entreprises > Responsabilité sociale. Marketing sur Internet > Aspect social. Communication dans l'entreprise. Business communication Social responsibility of business Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xvii, 330 pages) : illustrations (some color).
Bibliography:	Includes bibliographical references and index.
ISBN:	9781668489864 1668489864
DOI:	10.4018/978-1-6684-8984-0