State of airport loyalty programs : a synthesis of airport practice /
In the early 1980s, airlines created loyalty programs to encourage passenger loyalty. Within the last decade, European airports followed suit, building their own loyalty programs by collaborating with airport vendors, such as restaurants, duty-free shops and parking facilities, to provide value-adde...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C. :
Transportation Research Board,
[2023].
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| Series: | ACRP synthesis ;
131. |
| Subjects: |
| Summary: | In the early 1980s, airlines created loyalty programs to encourage passenger loyalty. Within the last decade, European airports followed suit, building their own loyalty programs by collaborating with airport vendors, such as restaurants, duty-free shops and parking facilities, to provide value-added service to travelers. Airports in the United States have slowly started to embrace the trend by creating their own airport loyalty programs or collaborating with third-party loyalty program providers. ACRP Synthesis 131: State of Airport Loyalty Programs, from TRB's Airport Cooperative Research Program, provides a comprehensive overview of the current status of U.S. airport loyalty programs. |
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| Physical Description: | 94 pages : illustrations, color maps ; 28 cm. |
| Bibliography: | Includes bibliographical references (pages 49-51). |
| ISBN: | 9780309699198 0309699193 |