rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Digital Transformation and Corporate Branding
    sub title: Opportunities and Pitfalls for Identity and Reputation Management
  name:
    name part: Cuomo, Maria Teresa.
    role:
      role term: creator
  name:
    name part: Foroudi, Pantea.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    place:
      place term: Milton
    publisher: Taylor & Francis Group
    date issued: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource ( 324 p..) :
  table of contents: Cover -- Endorsements -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- List of contributors -- 1 Digital transformation: corporate branding, identity, and reputation -- 2 Corporate brand strategy, stakeholders and technologies 4.0 -- 3 Digital transformation and corporate branding: opportunities and challenges for identity and reputation management -- 4 Corporate brand strategy, customer value, customer satisfaction, customer loyalty and business performance -- 5 Brand management in the age of social media through digital transformation
  table of contents: 6 Digital and marketing transformation in relation to brand value: the video game industry -- 7 The impact of social media marketing efforts and activities on brand equity: the case of online applications in Greece -- 8 e-Tourism and gastronomic culture: how brands are making consumers' mouth water in digital experience -- 9 Mixed reality -- mainstream for the lasting competitiveness of companies -- 10 Examining the impact of employer branding on non-financial performance
  table of contents: 11 Examining the impact of brand authenticity on purchase intention: a study of consumers' perception in the context of clothing industry in Iran -- 12 Marketing in the industry 4.0: the role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions -- 13 Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth -- 14 Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing -- Index
  note: Description based upon print version of record.
  subject:
    topic: Marketing
  subject:
    topic: Marketing
  subject:
    topic: marketing
  classification: HF5415 .D545 2024
  classification: 658.8270285
  related item:
    title info:
      title: Digital Transformation and Corporate Branding
    name:
      name part: Cuomo, Maria Teresa.
    origin info:
      publisher: Milton : Taylor & Francis Group,c2023
  related item:
    title info:
      title: Routledge Studies in Marketing Series
  identifier: 9781000952957
  identifier: 1000952959
  identifier: 9781003263784
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: EBLCP
    record creation date: 230902
    record change date: 20231122121407.1
    record identifier: in00004759156
    language of cataloging:
      language term: eng