rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Perspectives in Marketing, Innovation and Strategy
  name:
    name part: Kotler, Philip.
    role:
      role term: creator
  name:
    name part: Roy, Subhadip.
  name:
    name part: Chakrabarti, Satyajit.
  name:
    name part: Saha, Dipak.
  name:
    name part: Mazumder, Rabin.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    place:
      place term: Milton
    publisher: Taylor & Francis Group
    date issued: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource ( 295 p..) :
  table of contents: Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Contributors -- Series Editors' Preface -- Acknowledgements -- Introduction -- Part I Perspectives On Consumer Behaviour -- Chapter 1 Mediating Influence of COVID-19-Pandemic-Induced Lockdown On Rise of OTT -- Introduction -- Methods -- Results and Discussions -- Conclusion -- References -- Chapter 2 Measuring Consumer Perception On Digital Buying: A Lesson From Pandemic -- Introduction -- Methods -- Results and Discussions -- Conclusion -- References
  table of contents: Chapter 3 Impact of Country of Origin Image On Purchase Intention: A Case of Fashion Apparels in Kolkata -- Introduction -- Country of Origin Image -- Perceived Product Quality -- Purchase Intention -- Methods -- Results and Discussions -- Profile of Respondents -- Validity and Reliability Test -- Correlational Analysis and Test of Hypotheses -- Conclusion -- References -- Chapter 4 The Effect of Demographic Factors On Overconfidence Behavioural Bias of Mutual Fund Investors -- Introduction -- Research Objective and Hypothesis Are as Follows
  table of contents: Hypothesis of the Study (Testing Based On Chi-Square Goodness of Fit Analysis) -- Methods -- Results and Discussion -- Insights -- Conclusion -- References -- Chapter 5 Farmers' Query Analysis in Kisan Call Centres: A Cross-State Study During Covid-19 -- Introduction -- Methods -- Results and Discussion -- Conclusion -- References -- Chapter 6 Online Shopping Motivation in COVID-19 Times: A Study in West Bengal -- Introduction -- Hypothesis -- Methods -- Results and Discussions -- Descriptive Statistics -- Conclusion -- References
  table of contents: Chapter 7 Inquiry Into Consumer Perception Towards Plastic Furniture -- Introduction -- Methods -- Results and Discussions -- Conclusion -- References -- Chapter 8 Applicability of the Technology Acceptance Model in Examining Consumer Adoption Patterns of Online Video Streaming Services: A Factor-Analytic Study -- Introduction -- Hypothesis -- Gender and Actual Consumption of Online Video Streaming Service(s) -- Age and Actual Consumption of Online Video Streaming Service(s) -- Methods -- Results and Discussion -- Factor Analysis -- Summary of Hypothesis Test Results -- Conclusion -- References
  table of contents: Chapter 9 What's Weighing On Consumer Spending in the Fear of COVID-19: A Grounded Theory Approach -- Introduction -- Methods -- Design and Participants -- Data Collection -- Data Analysis -- Inter-rater Reliability -- Kappa -- Results and Discussion -- Conclusion -- References -- Chapter 10 Effect of Online Shopping Due to Covid-19 On the Survival of the Flea Market Vendors in Kolkata -- Introduction -- Overview of Flea Markets -- Overview of the Online Market -- Conceptualisation and Theories of Consumer Behaviour -- Factors Affecting Consumer Behaviour -- Factors Affecting the Flea Market
  note: Description based upon print version of record.
  note: Methods
  subject:
    topic: Marketing
  classification: HF5415 .P477 2024
  classification: 658.8
  related item:
    title info:
      title: Perspectives in Marketing, Innovation and Strategy
    name:
      name part: Kotler, Philip
    origin info:
      publisher: Milton : Taylor & Francis Group,c2023
  related item:
    title info:
      title: Contemporary Management Practices Series
  identifier: 9781000961232
  identifier: 1000961230
  identifier: 9781000961263
  identifier: 1000961265
  identifier: 9781032360898
  identifier: 9781000961263 Ingram Content Group
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: EBLCP
    record creation date: 230819
    record change date: 20231018084607.0
    record identifier: in00004758659
    language of cataloging:
      language term: eng