Perspectives in Marketing, Innovation and Strategy

Bibliographic Details

Main Author:	Kotler, Philip
Corporate Author:	Taylor & Francis
Other Authors:	Roy, Subhadip, Chakrabarti, Satyajit, Saha, Dipak, Mazumder, Rabin
Format:	Electronic eBook
Language:	English
Published:	Milton : Taylor & Francis Group, 2023.
Series:	Contemporary Management Practices Series.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book