rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Understanding public relations
    sub title: theory, culture and society
  name:
    name part: Edwards, Lee (Lee M. S.)
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Sage Publications
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (280 pages) : illustrations
  abstract: This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power • Considers how public relations frames vital discussions of race, gender, class and ethics • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
  target audience: specialized
  note: Lee Edwards.
  note: Includes bibliographical references and index.
  subject:
    topic: Public relations
  classification: HM1221 .E39 2018
  classification: 659.2
  identifier: 9781473983571 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: CaToSAGE
    record creation date: 201215
    record change date: 20231120174209.6
    record identifier: in00004758131
    language of cataloging:
      language term: eng