rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: consumer revolution
    sub title: tipping the balance of power
  name:
    name part: Nath, Naren
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2020
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (254 pages) : illustrations
  abstract: In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all-the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.
  target audience: specialized
  note: Naren Nath.
  subject:
    topic: Consumer movements
  subject:
    topic: Consumption (Economics)
  classification: HC79.C6 N38 2020
  classification: 339.47
  identifier: 9789353885939 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: CaToSAGE
    record creation date: 201215
    record change date: 20231120174207.1
    record identifier: in00004758104
    language of cataloging:
      language term: eng