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The life of Y : engaging millennials as employees and consumers /

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1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economi...

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Bibliographic Details
Main Author: Sengupta, Debashish (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Incorporated, 2018.
Edition:1st edition.
Subjects:
Generation Y > Employment > India.
Employee motivation > India.
Personnel management > India.
Generation Y > Mental health.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
Physical Description:1 online resource (286 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9789353287894 (ebook) :